The overnight viral sensation KONY 2012 brought worldwide awareness to the African war criminal Joseph Kony. Beneath this commendable cause, lies however an elaborate agenda that is presented in the video in a very manipulative way. We’ll look at the agenda behind KONY 2012 and how it uses reverse psychology to not only justify a military operation in Africa, but to actually have people demand it.
KONY 2012 is a viral sensation (over 100 million views to date) that swept the entire world in less than 24 hours. Its main subject is the African rebel leader Joseph Kony, his war crimes and the clearly defined “movement” to stop him. Countless celebrities have endorsed the movement, news sources have reported it and social media is buzzing with it. While the problem of guerrilla warfare and child soldiers has plagued Africa for decades, and several documentaries have already been produced regarding the issue, this particular 29-minute video made managed to obtain mass exposure and support.
KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 tapped into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda.
A Propaganda Experiment
The video begins with an interesting statement: “The next 27 minutes are an experiment. But in order for it to work, you have to pay attention”. It is an experiment as it tests a new, groundbreaking way to get an agenda accepted by the Facebook generation. In the past, when the government needed to justify the invasion of a country, the President would sit in front of the camera and tell the public why war should be declared in this area of the world. In the case of KONY, the military agenda is disguised as grassroots activism, where the US army entering Uganda would be perceived as a “victory of the people”, effectively reversing the communications model.
Towards the end of the video, an image is displayed explaining how decisions (and messages) start from the top of the pyramid (the elite) and are communicated to the masses through mass media and such.
Due to the advent of social media, the above diagram has become a lot less effective to get a message across to the young generation. It is not CNN reports and the President addressing the nation anymore, it is about “liking” Facebook pages and viral YouTube videos. This is where messages now come across. Always studying, analyzing and exploiting the most effective ways to persuade public opinion, KONY 2012 appears to be an attempt to test out the effectiveness of a “viral” propaganda campaign. By creating this “movement” and making young people actually DEMAND the U.S. government intervene in Africa, the masterminds behind this campaign would manage the impossible: Reversing the propaganda model in order to make it emanate from the people. By doing so, the elite’s agenda is not only accepted by the masses, it is perceived as a victory by them.
“We are living in a new world” indeed. The KONY 2012 logo aptly represents how a viral video and social media can reverse the propaganda model. Don’t be fooled however. Power is still not in the hands of the base of the pyramid … far from it. It is all about appearances.
When the war on Iraq was declared, a great portion of young Americans opposed the war. How is it they are now begging the government to send troops to Africa? A simple video, specifically conceived for the Facebook generation did the trick. As it is the case in most campaigns to justify a war, the first goal was to identify a bad guy.
Identifying the Bad Guy
By associating Kony with Bin Laden and Hitler in this poster, KONY 2012 is promoting war.
I have absolutely no intention of defending Joseph Kony or to say “he’s not that bad”. He, along with many other guerrilla factions across Africa, has committed despicable atrocities. However, the problem of child soldiers has existed for decades and there are literally hundreds of Joseph Konys across the African continent. In some cases, some of the armies are actually funded by Western countries. If we would truly go to the root of the issue, we’d discover that Africa has been plagued with the problem of warring factions and rebel guerrillas ever since Western forces “liberated” their colonies and divided the continent of Africa according to Western interests. Indeed, instead of setting the boundaries of each country according to the geographic location of the ethnic groups and tribes that live there, countries were created according to the economic needs of colonizing forces such as Great Britain, France and others. The net result is: A bunch of artificial countries that each contain several tribes, ethnic groups, languages and religions. When one group takes power, the others are repressed, which leads to violence and rebellion. Add to the mix extreme poverty due to resources being siphoned out of Africa by Western countries and you’ve got a breeding ground for merciless warlords. As long as this problem exists, Joseph Konys will continue to emerge in Africa.
But the video mentions none of this. All it says is that arresting Kony would “make the world better”. KONY 2012 is all about identifying a bad guy, “making him famous” and have people demand his death by U.S. forces. Fixing the true cause of problems in the third world has never been on the Agenda. But picking out a “bad guy” to justify military action has always been part of it. If in the case of Saddam Hussein, “facts” (that ultimately proved false) were given to justify the invasion of Iraq. A different technique is being used with Kony, one that originates from advertising.
Any marketing specialist will tell you: “Facts don’t sell, emotions do”. The first part of KONY 2012 solely addresses emotions. It is about making the filmmaker likeable, showing gut-wrenching images of African kids in pain, in misery and in despair. Then, the turning point: Joseph Kony is the cause of all of this. Not centuries of exploitation and devastation by Western forces in Africa that lead to chaos, lawlessness and poverty. No, it’s Kony. That bastard.
Another marketing strategy is to appeal to the lowest common denominator. In other words, to get a message across, one must address the audience as if it was made of kids. KONY 2012 does exactly that by ridiculously oversimplifying the problem to an actual child – who represents the viewers. This is not surprising though, as this is how the masses are perceived by the higher ups.
Here’s what this scene implies: “Look, dummy, even this little kid gets it. So you better get it.”
Once the viewers had their emotions stirred, got infantilized and had the problem spelled out to them as if they were in kindergarten, the table is set for the true goal of the video: Defining the agenda.
Defining the Agenda
KONY 2012 is a movement backed by some of the world’s most powerful entities and has precise goals. As the movie’s intro states, it is an experiment. It is an opportunity to create a movement that can be fully trackable, quantifiable and manageable through social media whose culmination is a U.S. military intervention in Uganda. The carrying out of this mission will not only be perceived as a victory, it will restore young people’s faith in democracy. What the members of this movement might not realize is that they are helping the advancement of the elite’s agenda towards a New World Order.
This poster aptly summarizes how the Elites work. Political parties are irrelevant as both work towards the same Agenda.
The second part of the movie let’s go of emotions and describes to the viewers what the elite expects from them. U.S. troops are already in Uganda, but, according to the movie, Kony “changed his tactics”… Damnit Kony, you and your sneaky tactics. Apparently, high tech satellites, unmanned drones and all kinds of radars are not enough to catch this guy. Nope, in order to catch him, a complicated plan, involving the purchase of an “Action Kit” and the registering an ID bracelet on a website is required. Makes sense.
Once the bracelet is registered, members can associate it with their Facebook account, which will keep track of all KONY-related actions. The end result is: every single member of KONY 2012 will be known, identified and easily tracked – with constantly updated information. All of this data will of course be collected, scrutinized and stored by those in charge.
TRI’s logo is an inverted “Peace” sign. In symbolism, an inverted sign means that it stands for the opposite of the regular sign. In other words, TRI is about war. Peace does not involve “equipping” and “training” government forces to fight rebel factions. As the novel 1984 states, WAR IS PEACE, FREEDOM IS SLAVERY, and IGNORANCE IS STRENGTH.
To support the cause and to make it popular, a bunch of elite-sponsored artists and politicians have been enlisted, including Lady Gaga, Jay-Z, Rihanna, Oprah, George Clooney, Bono, etc. Don’t be fooled, they are not there because they give a damn about child soldiers in Africa. They are pawns of the elite and used to promote its agenda. Basically, they are there to promote what the NWO wants.
Am I seeing warmongering George W. Bush in here? The dude that lied to the whole country in order to attack Iraq for its oil and stuff? Hmm. Weird.
After going past the celebrities and the emotions, the end result of this campaign is simple and steeped in real politik: Since the fall of rival superpower USSR, Western forces have sought to bring down and to control regional powers around the world, mostly in third world countries. Uganda is part of that plan. The same way the spectre of Bin Laden was used to invade Afghanistan, Kony is being used to enter Uganda.
The video clearly shows what is the goal of this “movement”: U.S. troops taking charge of the Ugandan army, the same way it took charge of the Iraqi, Libyan and other armies in the past few years.
KONY 2012 is a cleverly orchestrated campaign specifically aimed at today’s youth, the future citizens of the world. Using state-of-the-art techniques and new technologies, the campaign is a first attempt at “reverse propaganda”, where the agenda APPEARS to emanate from the people. By using emotions, irrational thoughts and superficial explanations, KONY 2012 attempted to trick well-meaning people, who desire to make a positive change in the world, to instead fuel a gigantic war machine that is controlled by the world’s elite.
Is KONY 2012 trying to eradicate child-soldiers or is it attempting to create a new kind of child-soldiers?
The original source of this article is vigilantcitizen.com
Celebrity Propagandists and the Trojan Horse, USAID
A constellation of celebrities and politicians lined up behind the film and supported its call to track down Joseph Kony of the Lord’s Resistance Army (LRC) and put him in the docket at the United Nation’s International Criminal Court for exploiting children in his war in Uganda. Lady GaGa, Bill Gates, George Clooney, Bill Clinton, Sean “Puff Daddy” Combs, Harry Reid, Angeline Jolie and other supposedly “liberal” notables are behind the Invisible Children plan to snag Kony before the end of 2012. The film was tweeted by the likes of Rihanna, Justin Bieber, Oprah Winfrey, and Ryan Seacrest.
Film star and CFR “ambassador”Angelina Jolie voiced her support during the Third Annual Women In The World Summit in New York soon after the Kony 2012 release. Jolie’s image appears near the end of Kony 2012 (a virtual blessing of the effort by the CFR, although the globalist confab publicly complained about the cynical manipulation of facts by Invisible Children).
Kony 2012 seemed to focus on yet another humanitarian issue supported by caring liberals, but in fact it is part of a larger geopolitical objective devised by the globalists. While Invisible Children’s finances are murky, there is evidence showing that it is a project supported by USAID, the “civilian foreign aid” agency run out of the NSC and the State Department that shares “a close working relationship with the CIA.”
USAID stands accused of working to undermine governments in a number of countries, including Haiti, Venezuela, Cuba, Bolivia, Uruguay, Sri Lanka and Eritrea. “USAID is the collaborator and executor of CIA plots, and secret plans of the State Department,” writes Ajit Randeniya for a Sri Lankan website. “Its role is to act as an instrument of CIA penetration into civil society by enabling the ‘legitimate’ funding aimed at promoting U.S. foreign policy abroad and influencing internal politics of foreign nations.” USAID is a Trojan horse that is not there to help, but achieve a globalist agenda.
This fact has not been lost on the military dictatorship in Egypt following the engineered color revolution that deposed Hosni Mubarak. The military rulers of the northern African nation attempted to put members of several USAID connected NGOs on trial for meddling in the internal affairs of their country.
In 2009, the USAID boasted about its “speed” in addressing issues in Uganda and the Acholi sub-region of Africa and admitted supporting Invisible Children. Apparently mindful of this connection, several blogs containing references to USAID posted by Invisible Children or its supporters have been scrubbed from the internet. “USAID” was a tag on the group’s tumblr.
As we noted in October 2011, the LRA has provided an ideal pretext for the global elite as they expand their reach into Africa. Following the adoption of the LRA Disarmament and Northern Uganda Recovery Bill by Congress in 2009 that was signed by Obama in early 2010, the U.S. sent soldiers to Uganda under the guise of tracking down the LRA and capturing Kony (who has not been seen since 2006 and may in fact be dead). He is but another sinister figure in a globalist arranged pantheon of evil-doers, including the late Osama bin Laden.
“Although the U.S. forces are combat-equipped, they will only be providing information, advice, and assistance to partner nation forces, and they will not themselves engage LRA forces unless necessary for self-defense,” Obama said on October 14, 2011. A similar caveat prior to the Vietnam War led to the death of nearly 60,000 American soldiers and around 3 million Southeast Asians.
Following Obama’s unconstitutional deployment of troops without congressional approval, the establishment media dutifully provided propaganda justifying the move. It dredged up the “humanitarian crises” of Rwanda and Bosnia. The latter “crisis” resulted in Bill Clinton’s 1999 targeting of civilian infrastructure and civilian facilities in Yugoslavia, including houses, hospitals, schools, trains, factories, power stations, and broadcasting facilities. The gruesome toll was sidestepped by the corporate media as the sanitized “humanitarian effort” was praised by so-called liberals who would later excoriate Bush for his illegal wars in Afghanistan and Iraq.
Obama’s campaign against Kony and the LRC was similarly cast as a noble humanitarian gesture – this time with the spotlight on Kony’s use of children combatants – and the fact that Uganda and much of Africa are considered a prized strategic asset is ignored. Back in 2005, investigative journalist Wayne Madsen reported that the U.S. had major communications and listening stations in Uganda’s Ruwenzori Mountains. Since then, Africom has set-up a sprawling operation there. Libya was its first “engagement.”
In what is now a well-established pattern, the global elite exploited tensions created by the disastrous economic impact of its loan sharking operation and moved to establish a sphere of influence in a region historically dominated by the former colonial powers of France and Belgium.
Kony 2012 is but another piece of slick propaganda designed to tug on the heart strings – and the purse strings – of ignorant Americans who are clueless about the real reasons why the globalists were then moving into Africa in a big way. Invisible Children’s connections to USAID and thus the CIA should put the effort in context.
Africa is one of several targets prized by the globalists as they move to grab vital natural resources, consolidate power and unleash their monetary enslavement and world totalitarian government end game around the globe.
Ugandans React Angrily to Kony 2012 Propaganda Campaign
During a screening of the documentary in northern Uganda, the area that was worst affected by Joseph Kony’s LRA, crowds reacted with confusion, anger and eventually violence, throwing rocks at the screen in protest against the underhanded motive behind the film.
“There are some kinds of people, some kind of NGO who are trying to mobilize funds using the atrocities committed in northern Uganda,” said one Ugandan.
Another expressed the opinion that Kony 2012 was a bunch of white Americans exploiting the suffering of black people on a different continent for their own ends.
As the rocks begin to be pelted at the screen, the Al Jazeera reporter notes that the film “clearly doesn’t resonate with many of the people it claims it’s meant to help.”
Ugandans also expressed disgust at the notion that the face of Kony was being used to adorn t-shirts, a display that they feel belittles their suffering. Of course, the fact that the Invisible Children organization behind the Kony 2012 film is a business empire posing as a charity that spends the majority of its expenses on lining the pockets of its owners explains why the merchandise is just as important as the message.
Americans of Ugandan origin have took to You Tube to express their suspicion and confusion about why a shadowy western organization is whipping up support around using US military forces to hunt down a man who has not even been in Uganda for six years, no longer holds any influence in the region, and is even presumed dead by some observers.
There has also been a massive backlash against the fact that the Invisible Children organization openly supports the 30-year dictator of Uganda Yoweri Museveni, a man who resorted to election fraud last year to hold on to power and has been implicated in murders and acts of genocide against his own people.
“If Invisible Children was in fact a serious organization that has not been co-opted by the Museveni regime and the U.S. foreign policy agenda, the organization would inform the world that General Museveni, who has now stolen three elections in a row in Uganda is the first person who deserves to be arrested,” writes Black Star News.
Ugandan journalist Rosebell Kagumire, who worked directly with victims of the civil war in Uganda, has also questioned the motives behind the film, pointing out that Uganda is now a relatively stable country and that Kony has not even been present there for six years. Kagumire rejects the idea that outside forces should use Kony’s past atrocities as an excuse to interfere in Uganda.
Ugandan-American journalist Phillip Martin also labeled the idea of “making Kony famous,” a key facet of the rhetoric behind the Kony 2012 campaign, as “one of the most disrespectful things” the film makers could have done.
Another backlash video that went viral used the medium of rap to stress the point that Joseph Kony was merely the latest dark-skinned bogeyman being waved in front of a global audience to legitimize western hegemonic interests as part of the contest with China to swallow up Africa’s natural resources.
Commentators have compared the whole episode to the 1997 political comedy movie Wag the Dog, starring Dustin Hoffman and Robert De Niro, the plot of which revolves around the need to start a fake war to distract from genuine events.
An Al-Jazeera tool that tracks reaction to the film from people in Uganda shows that the majority are against the Kony 2012 campaign.
The role of Kony 2012 in greasing the skids for a US military invasion of Africa to further the agenda of Africom is already bearing fruit, with a resolution introduced in Congress yesterday that seeks to expand the “number of regional forces in Africa to protect civilians.”